December 1, 2021
Contact: Ellen Immergut | Director of Communications
Mobile: (619) 379-5793

M E D I A    R E L E A S E

New CEO Appointed to Lead San Diego Habitat for Humanity

SAN DIEGO, CA – Kwofi Fafa Reed has been appointed President and Chief Executive Officer of San Diego Habitat for Humanity by its Board of Directors. Reed, who most recently served as The Manager of Programs and Operations for the National Housing Team of the Local Initiatives Support Corporation (LISC), takes the helm at Habitat four months after Lori Holt Pfeiler resigned her position to become CEO of the Building Industry Association of San Diego.

“We could not be more pleased,” said Andrea Petray, president of the San Diego Habitat for Humanity Board of Directors. “Kwofi brings big ideas and a wealth of experience in designing innovative affordable homeownership strategies, nonprofit organizational development, and in financing of affordable housing, economic development, and community projects. His skill set and outside the box vision will serve Habitat well as we strive to increase Habitat’s impact in our community.”

Reed is a graduate of Fisk University in Nashville, TN, holds a law degree from Georgetown University and is a member of the California Bar.

“Housing is a critical issue in San Diego County, and one that I am passionate about. Providing affordable homeownership opportunities is especially challenging,” the new CEO said. “I am looking forward to working alongside the leadership and staff who perform tirelessly on behalf of the families Habitat is privileged to serve.”

Reed will oversee all operations of the local affiliate of Habitat for Humanity International, which recently built and sold two homes in Encinitas and is nearing completion of six more homes to be offered for affordable homeownership in National City. There are currently 42 homes in the development pipeline.

Habitat continues to repair existing homes through its Neighborhood Revitalization and VetRepair programs.

Three home improvement retail and donation centers are operating in support of Habitat’s mission.

The search for a CEO was conducted by Pat Libby Consulting. Reed begins his new position December 6.

About San Diego Habitat for Humanity

People in our community partner with San Diego Habitat for Humanity to build or improve a place they can call home. Habitat homeowners build their homes alongside volunteers and pay an affordable mortgage.  With our help, Habitat homeowners achieve the strength, stability, and independence they need to build a better life for themselves and their families.

Habitat for Humanity exists through volunteer labor and contributions of money, land and materials, including purchases and donations to the ReStore, Habitat’s discount home improvement retail center. For more information, visit

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